Pharrell Williams, an American singer and fashion director, joined forces with one of the biggest K-pop stars to auction dozens of personal items of the South Korean celebrity, raising around $1.1 million on Williams’ online marketplace.
The sale, run by Williams’ digital auction house Joopiter, featured items owned by G-Dragon, who shot to fame in the 2010s as leader of the South Korean boy band BigBang. Officially Kwon Ji-yong, the singer-songwriter is also an ambassador for Chanel, has his own fashion line and is an avid art collector. Williams, a global tastemaker and the creative director of Louis Vuitton mens, launched Joopiter in 2022, seeking to appeal to new and young collectors with a mix of art, fashion and culture. Continue here.
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