TechCrunch
1 min read

The rise of generative AI has caused a dramatic surge in deepfake content, with a 4x increase globally from 2023 to 2024, according to Sumsub, and deepfakes now accounting for 7% of all fraud. To combat this growing issue, Meta has introduced **Video Seal**, a tool that embeds imperceptible watermarks into AI-generated video clips, available as open-source software. Video Seal aims to outperform existing tools like DeepMind’s SynthID and Microsoft’s watermarking methods by offering enhanced robustness against video compression, blurring, cropping, and scaling challenges. Additionally, the tool can embed a hidden message to trace video origins, a feature Meta claims ensures originality and detectability. Video Seal joins Meta’s broader suite of watermarking tools, including Watermark Anything and Audio Seal, in the fight against the misuse of generative AI. Continue here.


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