Netflix's first major foray into live sports broadcasting with two NFL games on Christmas Day showcases its ambition to expand into live events. The Kansas City Chiefs vs. Pittsburgh Steelers and Baltimore Ravens vs. Houston Texans games will feature performances by Mariah Carey and Beyoncé, turning the event into a high-profile advertising opportunity. This move aligns with Netflix's strong financial performance in 2023, with a 91% year-to-date stock gain and record profits projected to grow further in 2024. The $150 million paid for NFL broadcast rights reflects Netflix's strategic investment in live sports, following its success with other live events like boxing matches and securing future FIFA Women’s World Cup and WWE programming. Netflix's efforts aim to enhance its advertising-supported subscription tier and establish it as a dominant player in the live sports space, rivaling traditional broadcasters. Continue here.
