Porsche, renowned for its 911 sports cars and Cayenne SUVs, is currently facing several challenges, including declining sales, reduced earnings, and significant leadership changes. In the U.S., Porsche's largest market, the company relies entirely on imports for its vehicle supply. Recent threats by President Donald Trump to impose new tariffs on European-made cars could exacerbate Porsche's difficulties by increasing costs and potentially reducing demand in the U.S. market. Despite these challenges, Porsche reported a 13% year-over-year increase in U.S. sales for the second quarter of 2024, with the 911 model experiencing a 52.5% rise in sales during that period. However, the potential implementation of new tariffs poses a significant risk to sustaining this growth. Continue here.
